Lemlist

Lemlist is an outbound sales platform that combines email with LinkedIn steps. Its signature feature lets you drop a personalized image or short video into a first message, and it also won an early reputation for landing-page-style lead magnets.

What is Lemlist?

Lemlist is a French company that started as an email personalization tool and grew into a full multichannel sequencer. A sequence can mix email, LinkedIn visits, connection requests and messages, and it can insert dynamic images that carry the prospect’s name or logo. It also has a built-in database and warmup.

Pricing starts around $39 per month for the Email plan and rises for multichannel and more seats. It competes directly with Instantly and Smartlead but leans more on personalization and LinkedIn than raw sending volume.

Product Features

• Multichannel sequences — email plus LinkedIn steps in one flow.
• Personalized images and video — dynamic creatives with the prospect’s name or company.
• Lead database — B2B contact search built in.
• Warmup and deliverability — inbox reputation tooling.
• AI writing — draft and vary message copy.
• CRM integrations — push replies to HubSpot, Pipedrive and others.

Product Highlights

• The personalization features stand out — a custom image genuinely lifts reply rates in some niches.
• LinkedIn automation is native, not bolted on via a third party.
• Pricing is per seat plus a sending quota, which adds up for agencies.
• LinkedIn automation carries account-risk; going too fast can get you limited.

Who is Lemlist for?

It suits sales teams and agencies who sell to a defined B2B audience and are willing to invest in creative personalization. If you just want to blast plain-text email at volume, Instantly or Smartlead are cheaper per email. And if you rely on LinkedIn heavily, be aware the platform’s terms make heavy automation risky.

Use Cases

• B2B agencies running personalized cold outreach.
• Founders doing direct sales with a human touch.
• Combining email and LinkedIn in one sequence.
• Standing out with a custom first-message image.
• Syncing replies into a CRM automatically.

Quick Summary

• Lemlist is multichannel outreach across email and LinkedIn.
• Its edge is personalized images and video in messages.
• Plans start around $39 per month and scale by seats.
• LinkedIn automation carries account-restriction risk.
• Best for B2B teams willing to invest in personalization.