Clearbit Paid

Clearbit is a B2B data enrichment platform. Paste an email into its API and it returns the person’s name, title, company, revenue range and tech stack within milliseconds. It also reveals which companies visit your site. Clearbit was acquired by HubSpot in 2023 and no longer offers a free tier.

What is Clearbit?

Founded in 2014, Clearbit built one of the most trusted B2B enrichment datasets. The core products are Enrichment (look up a person or company from an email or domain), Reveal (identify anonymous site traffic), and Forms (shorten signup forms by auto-filling the rest). It is sold as an API and SaaS, priced per credit, and is now folded into HubSpot’s platform.

How accurate is it?

Company-level matching on a domain is reliable — you get industry, size and location with a high hit rate. Person-level data is decent but not perfect; expect stale titles and some missing mobile numbers. Treat enrichment as a strong hint, not a verified fact.

Product Features

• Enrichment API for people and companies from an email or domain.
• Reveal to identify anonymous website visitors by company.
• Forms to auto-complete signup fields and cut friction.
• Data on ~250M people and ~30M companies (vendor claim).
• Integrations with Salesforce, HubSpot, Marketo and Segment.
• Credit-based pricing; no free tier after the HubSpot acquisition.

Product Highlights

• Fast lookups: sub-second API responses make it usable in live forms.
• Routing value: Reveal lets you alert sales when a target account visits.
• Form shortening: fewer fields means higher conversion on signups.
• Strong ecosystem: native in HubSpot and common CRMs.

Use Cases

1. Auto-filling a demo request form from just an email address.
2. Enriching inbound leads before they hit the CRM.
3. Alerting sales when a high-value company browses pricing.
4. Scoring leads by company size and industry.
5. Cleaning and completing an existing contact database.

Where it hurts

There is no cheap entry point — pricing is enterprise-oriented and quote-based, which is rough for a small startup. GDPR compliance for EU visitor identification takes legal review, and person-level accuracy is not guaranteed. If you only need company data, cheaper competitors exist.

Quick Summary

• Clearbit is a B2B enrichment platform, now owned by HubSpot.
• It enriches leads in real time and identifies anonymous visitors.
• No free tier; credit-based pricing is quote-oriented.
• Strong for enterprise B2B; heavy for small teams on a budget.