Lavender Freemium

What is Lavender?

Lavender is an AI email coaching platform designed specifically for sales professionals who want to write better outbound emails and close more deals. Unlike generic writing assistants, Lavender is trained on millions of sales emails and understands what makes prospects respond. It integrates directly into Gmail, Outlook, and Salesforce, providing real-time coaching as you type — scoring your email, suggesting improvements, and alerting you to common mistakes that kill reply rates. Lavender combines data-driven insights with practical coaching to help every rep on your team write like your top performer.

Product Features

• Real-Time Email Scoring — Every email you write receives a 0-100 score based on likelihood of getting a reply, with specific breakdowns of what’s helping and hurting your chances
• Personalization Coach — Lavender pulls prospect data from LinkedIn, company websites, and recent news to suggest personalized talking points and openers that feel genuine
• Subject Line Analyzer — Test subject lines before sending and get predicted open rates based on length, tone, curiosity, and spam trigger analysis
• Tone and Readability Check — Ensures your email sounds confident but not aggressive, professional but not stiff, and is easy to read on mobile devices
• Team Analytics Dashboard — Track team-wide email performance, identify coaching opportunities, and measure the impact of email improvements on pipeline and revenue
• Integration with CRM and Sales Tools — Works inside Gmail, Outlook, Outreach, Salesloft, and Salesforce with zero workflow disruption

Product Highlights

• Trained specifically on B2B sales email data — not generic writing patterns
• Combines real-time coaching with prospect intelligence for truly personalized outreach
• Team analytics help sales managers identify coaching opportunities and measure ROI
• Proven to increase reply rates by 20-40% based on customer data

Use Cases

• SDRs and BDRs — Write more effective cold outreach emails that get replies instead of being ignored, with real-time coaching that improves every send
• Account Executives — Craft follow-up emails that re-engage prospects and move deals forward, with personalized suggestions based on deal context
• Sales Managers — Identify which reps need coaching, what specific email skills to focus on, and measure the impact of training on actual pipeline metrics
• Sales Enablement Teams — Build email templates and playbooks that are optimized for reply rates, then track adoption and effectiveness across the team
• Founders and Solo Sellers — Write professional outbound emails that punch above your weight, without needing a dedicated sales coach or copywriter