Loom Freemium

Async screen and camera recording with instant share links and AI transcripts

Loom is a screen recorder made by Loom, Inc. (an Atlassian company) that saves each recording as a link instead of a file. The free plan allows 25 videos per person, capped at 5 minutes each and 720p quality.

What is Loom?

It is a browser, desktop and mobile recorder for people who would rather send a 3-minute video than type a 300-word message. Press record, talk through your screen, and Loom uploads the clip and copies a URL to your clipboard the second you hit stop.

The desktop app runs on macOS and Windows. There’s a Chrome extension too, which is how most people record a single tab without installing anything.

Loom product features

  • Camera bubble and screen in one take. You pick full screen, a window, a tab, or camera only. The bubble can be resized and moved mid-recording.
  • Automatic transcript and AI summary. Loom transcribes speech after upload and generates a chaptered summary plus a searchable transcript. English works best; accuracy drops on heavy accents and in noisy rooms.
  • Viewer analytics. You see who watched, how far they got, and which parts were rewatched. On Business plans, emoji reactions and comments are timestamped.
  • Trim and stitches. Basic trimming is built in. You can cut the first three seconds of fumbling and delete a tangent without re-recording.
  • Password and expiry controls. Links can be locked behind a password, set to expire, or restricted to your workspace domain.

Product highlights

  • Recording stops wasting time on rendering: the link is live before you finish typing your message.
  • Transcripts are searchable by keyword, so a 40-video library stays usable months later.
  • Viewer drop-off data tells you exactly where people stopped watching, which is rare in free tools.
  • Works inside Gmail, Slack and Notion via embeds that play without leaving the page.

What is Loom used for?

  • Bug reports: record the exact click path and paste the link into Jira or Linear.
  • Client walkthroughs where a call isn’t worth scheduling.
  • Onboarding videos for new hires who join in different time zones.
  • Async design feedback with a camera bubble so tone isn’t lost in text.
  • Product demos for sales follow-ups, with view tracking to see if the buyer actually watched.

Is Loom free, and how much does it cost?

Free gives 25 videos at 5 minutes and 720p. Business runs about $15 per user per month billed yearly and lifts the limits to unlimited video length at 1080p, with password protection and CRM-friendly analytics. Enterprise pricing is quote-only, and the AI summaries are metered on lower tiers.

Who should skip it: teams already standardizing on Microsoft Stream or Google Vids get similar recording plus org-wide hosting for no extra line item. And anyone recording longer than 5 minutes regularly will hit the free ceiling in a week.

Quick Summary

  • Loom is a screen and camera recorder that outputs share links, owned by Atlassian.
  • The free tier caps you at 25 videos of 5 minutes at 720p; Business is roughly $15 per user monthly.
  • AI transcripts and summaries arrive automatically after upload and are searchable.
  • Best for async updates, bug reports and client demos; weak fit if you already pay for Google Vids or Microsoft Stream.