Softr Freemium

Build client portals and internal tools on Airtable or Google Sheets

Softr is a no-code app builder for portals, dashboards and internal tools. You connect Airtable, Google Sheets or Softr’s own database, drag pre-built blocks onto a page, set user roles, and publish a real web app without touching a backend.

What is Softr?

Softr targets ops teams, agencies and founders who need a functional app — a member portal, a client dashboard, a simple CRM — without hiring developers. It sits on top of a data source you probably already use. Softr Inc. runs the hosting, authentication and permissions, so the hard backend work is mostly done for you.

Product Features

  • Data source connectors — Airtable, Google Sheets, SmartSuite and native Softr databases.
  • User management — email login, Google SSO and magic links with per-role visibility rules.
  • Pre-built blocks — tables, lists, charts, forms and checkout blocks you stack like Lego.
  • Custom domain and PWA — publish on your own domain; installable on mobile as a web app.
  • Automation hooks — trigger Make or Zapier flows when a record changes.

Product Highlights

  • Fastest path from a spreadsheet to a login-gated portal.
  • Role-based permissions are handled without custom code.
  • Free plan for one app; paid tiers start around $24/month.

What is Softr best used for?

  • Client portals that show project status from Airtable.
  • Internal directories and employee dashboards.
  • Membership sites with gated content.
  • Marketplaces with vendor and buyer views.
  • Quick MVPs to validate an idea before a real build.

The catch: Softr is not a general-purpose programming environment. You are bound by its blocks and your data source’s limits, so heavy custom logic, complex billing or thousands of rows in Airtable will get awkward. The free plan caps users and shows Softr branding. Teams that outgrow it usually migrate to custom code.

Quick Summary

  • Softr builds portals and internal tools with no code.
  • It uses Airtable, Google Sheets or its own database as a backend.
  • Role-based access and auth come built in.
  • Best for portals, dashboards and membership sites.
  • Free tier available; paid plans start near $24/month.