How to Localize Video Content for Global Audiences

Going global with your video content is easier than ever thanks to AI localization. Rask AI lets you translate, dub, and subtitle your videos so you can connect with international customers and audiences. Here is how to build a simple localization workflow.

Why localize your video content?

Only a fraction of the world watches content in English. By localizing into Spanish, Portuguese, Hindi, German, Japanese, or other languages, you multiply your potential viewers and build trust with local markets. Rask AI removes the cost of hiring translators and voice actors for every region.

Set up your project in Rask AI

Create a project and upload your master video. Pick the source language and your list of target languages. For a true global rollout, prioritize the markets you already serve or plan to enter first.

Use voice cloning for consistency

To keep your brand voice consistent across languages, use Rask AI‘s voice cloning feature. The tool recreates your voice in each language, so your brand sounds familiar no matter who is watching.

Refine subtitles and timing

Accurate captions improve accessibility and SEO for your videos. Use the subtitle editor in Rask AI to verify translations and adjust sync, then export matched subtitle files for each version.

Track performance per market

After publishing, track watch time and engagement separately for each language version. Use those insights to decide which markets deserve more content and budget going forward.

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