How to Make Explainer Videos from Text with Elai AI Avatars

Explainer videos are one of the most effective ways to communicate a product or idea, but they are traditionally expensive to produce. Elai lets you create talking-head explainer videos directly from text using digital avatars, with no camera or editing suite required. This tutorial walks you through the entire process.

Step 1: Outline your explainer script

Start with a short, benefit-led script. Introduce the problem, present your solution, and finish with a clear call to action. Because Elai works from text, a focused script produces a focused video. Keep paragraphs short so each scene stays digestible.

Step 2: Choose a template to start

Log in to Elai and pick a template that matches your use case, such as marketing, product demo, or training. Templates provide a starting layout with suggested scenes and placeholders, so you can move quickly rather than building from a blank canvas.

Step 3: Pick an AI presenter

Select an avatar from Elai’s library. You can match the presenter to the tone of your brand, whether you need a friendly host, a professional executive, or a field expert. For maximum consistency, later you can create a custom avatar cloned from a few minutes of your own footage.

Step 4: Generate the scenes

Paste your script into the relevant scenes or use Elai’s AI to help expand a short outline into full narration. Elai synthesizes the voiceover and animates the avatar to speak each line with natural timing and gestures. Preview each scene and adjust wording where the delivery feels rushed or flat.

Step 5: Add branding and visual polish

Use the template editor to insert your logo, change colors and backgrounds, add captions, and layer in images or charts that support your message. Because the design assets are handled for you, the result looks professionally produced without specialized design skills.

Step 6: Localize and publish

If you market in multiple regions, use Elai’s translation feature to generate the same explainer in other languages using the same avatar. When you are happy with the video, export it in the resolution you need and publish it on your website, social channels, or in your campaigns. You can also set up the video API if you need to produce explainers at scale.

By following this workflow, Elai helps marketers and educators ship professional explainer videos in a fraction of the time and cost of traditional production.