Whether you are a sales rep, marketer, or founder, this step-by-step walkthrough will help you record once and scale a thousand personalized videos in minutes.

Why Use Personalized Video at Scale

The average sales email gets a response rate of a few percent. Add a video that speaks the recipient’s name and company, and engagement often jumps dramatically. Tavus automates the delivery of that personalized touch, letting your team focus on high-value conversations instead of recording the same pitch over and over.

Step 1: Create Your Digital Twin

The first step is to create an AI avatar that represents you. In the Tavus dashboard, navigate to the Avatar section and record a short sample video following the on-screen prompts. A clip of around 30 to 60 seconds speaking directly to the camera works best. Tavus will clone your likeness and voice to build a digital twin you can reuse across all your campaigns.

Step 2: Write Your Script With Placeholders

Next, create a reusable script that includes dynamic placeholders. For example, you might write, “Hi {{first_name}}, I noticed {{company}} recently released a new product.” Tavus automatically replaces these placeholders with the correct data for each recipient, producing a video that feels tailored to every single person.

Step 3: Upload Your Recipient Data

Prepare a CSV file with columns for the personalization fields you used, such as first name, company, and any custom field. Upload this data into Tavus. The platform will match each row to your template and queue unique videos for every recipient automatically.

Step 4: Generate and Review

Click Generate to produce your video library. Tavus renders personalized videos quickly, and you can preview samples to ensure the speaking is natural and the placeholders resolved correctly. Make any script tweaks and regenerate before sending to your full list.

Step 5: Deliver Through Your Outreach Tools

Finally, connect Tavus to your email or sales engagement platform, or use its API to deliver videos directly. You can embed a personalized video in outreach emails, LinkedIn messages, or even on landing pages tailored to each visitor.

Best Practices for Better Results

Keep videos under 60 seconds, lead with the recipient’s name early, and mention a personalized detail to establish relevance. Test different scripts and calls to action to see which drives the most replies and conversions.

Conclusion

Personalized video doesn’t have to mean manual recording sessions. With Tavus, you can scale authentic, conversational videos to every prospect and dramatically improve your outreach performance. Start with one campaign, measure the lift in reply rates, and expand from there.